Facebook group for hot guys with beards goes viral

Publish date: 2024-05-04

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Women love some scruff.

Beard Game Matters, a closed Facebook group where dudes with facial hair post selfies and fans fawn over them, has recently gone viral and now has more than 1.5 million members.

“I think my heart just [skipped] a beat,” one user wrote about a strapping gentleman’s shirtless selfie.

It all started earlier this month when Philly-based Michael McMillan wanted to create a Facebook group to promote his beard products, the Philly Tribune reports.

Soon after, the group was flooded by sexy selfies, and women started posting ads of themselves looking for eligible, hirsute bachelors.

The page received so many messages that its administrators had to temporarily disable new posts.

To help with the overflow, McMillan launched a dating website Beard Game Singles, where ladies can connect with bearded men for a 99-cent fee, reports Ebony.  (It’s currently down).

As the site puts it, “Every beard needs a beauty!”

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